I’m not sure you could make this commercial in 2025.

But around the turn of the century, adland was much more irreverent.

When I wrote this television commercial, Ray Lawrence (Lantana, Jindabyne) was going to direct it.

We had worked together on quite a few campaigns by then, a great series for Dulux, even some Libra work, but at the last moment he had to pull out.

So I jumped in to direct.

It was a fun shoot, and left some indelible memories.

Being one of the few women on the shoot, and despite a bunch of very eager blokes, it was my job, between takes, to step in and use a Chux to erase the tide line on the actress’ chest each time the milk level dropped.

Agency: Clemenger BBDO (Melbourne) late 1990s.